The Apprentice 3 Review, Episode 12

Each team would create a marketing brochure for GM's newest car, the Pontiac Solstice, which one of the executives described as "a sexy, two-seat roadster." To help create their product, each team would have access to models, photographers, design studios and printing facilities. The team that created the most compelling brochure, as judged by the Pontiac executives, would win. The loser would return to the boardroom where another candidate would be fired. Carolyn and George would watch to see who was a driving force and who runs out of gas. Finally, Trump revealed that whoever becomes his apprentice would also get a brand-new Solstice fresh off the assembly line as a bonus!

After The Donald made his entrance, the Pontiac executives rendered their verdict. They said that Net Worth had delivered a lot of information but no emotion. Magna, on the other hand, had presented exactly what Pontiac was looking for. The team had delivered emotion and done so in a creative way. In fact, the executives said they liked the brochure so much, they planned on using it themselves! An executive called Magna the "slam dunk winner," which was appropriate since the team's reward was a trip to Madison Square Garden to meet with Isiah Thomas and several of the New York Knicks!

Later, at Trump Tower, Alex, Chris and Bren entered the boardroom and Trump reminded Chris that he had lost seven times in a row - an Apprentice record. Then, in the middle of the candidates fighting for their lives, Trump broke with tradition. In front of everyone, he asked his advisors whom they would fire. George and Carolyn agreed - they would both fire Chris. Trump nodded, taking the advice in, and turned to the candidates. He told Bren that his writing was absolutely terrible. Trump scolded Alex for doing nothing about the bad writing. But the person who was most responsible for what Trump called "a mess of a team" was Chris. So, Trump said, "Chris, you're fired." (NBC, April 14, 2005)